Movements are known by their slogans. Black lives matter, blue lives matter, defund the police, #MeToo, gun control, the 99%, pro-life, pro-choice, Stop the Steal. Slogans have a lifecycle. At first, they serve as a way to propel a movement forward and gather people together to a common cause. They serve as a rallying cry. Protests coalesce around slogans. At a cause’s early stages, without a slogan, the cause doesn’t have center. At an early stage, something someone says or write catches fire and people come together over the cause, rallying around a short phrase. No one ever rallied around a paragraph.
Slogans can get in the way
Slogans can get in the way
Slogans can get in the way
Movements are known by their slogans. Black lives matter, blue lives matter, defund the police, #MeToo, gun control, the 99%, pro-life, pro-choice, Stop the Steal. Slogans have a lifecycle. At first, they serve as a way to propel a movement forward and gather people together to a common cause. They serve as a rallying cry. Protests coalesce around slogans. At a cause’s early stages, without a slogan, the cause doesn’t have center. At an early stage, something someone says or write catches fire and people come together over the cause, rallying around a short phrase. No one ever rallied around a paragraph.